Could Tencent Topple Momo as the “Tinder of Asia”?

The Chinese technology giant has revealed three brand brand new dating apps in the last month or two.

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Tencent (OTC:TCEHY) guidelines China’s mobile texting market with WeChat, which acts 1.15 billion month-to-month active users (MAUs). Its ecosystem of over a million “mini programs” allows users to look, purchase meals, play games, hail trips, make payments, and much more — all without ever leaving the application.

Meanwhile, Momo (NASDAQ:MOMO) could be the online that is top platform in Asia. Its namesake software started off as a social network software|networking that is social}, but gradually developed in to a platform for internet dating and real time videos.

Momo’s smaller application, Tantan, is basically a clone that is chinese of Group’s Tinder. Momo’s core application had 114.1 million MAUs last quarter, and 13.4 million of them bought digital presents or subscribed to premium online dating services on Momo and Tantan.

Image supply: Getty Photos.

Those two organizations generally speaking are not considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous movie dating app called Maohu (“Catcall”), a Tinder-like application called Qingliao (“Light Chat”), and a reboot of their Pengyou (“Friends”) app as a myspace and facebook having an dating feature that is opt-in.

What’s Tencent up to?

WeChat’s MAUs expanded 6% yearly final quarter, but it is just a matter of the time before this ubiquitous “super application” runs out of space in Asia. Meanwhile, Gen rivals that are z-oriented ByteDance’s TikTok and Bilibili are attracting younger users, while WeChat seems shackled to its reputation being an software for older users.

A study that is recent research firm Jiguang unearthed that simply 15% of Chinese users created after 2000 posted day-to-day updates on WeChat, compared to 57% of users created into the 1960s. That’s much like the generation gap between Twitter and Instagram in Western markets, where moms and dads saturated the former and teens that are sent toward the latter. WeChat is also commonly considered a “work application,” since supervisors put it to use to help keep track of their workers.

To put it simply, Tencent requires brand new how to achieve younger users, and Momo’s streak of double-digit income development suggests that online dating sites is nevertheless a fertile market.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established over the summer time, lets users talk anonymously with strangers while donning masks that are digital.

Male users can wear the mask for at the most five full minutes, while feminine users can wear a mask indefinitely. As soon as eliminates their mask, beauty filters are used immediately towards the real time film.

Qingliao, which was introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but doesn’t adopt the swiping mechanic two apps. Alternatively, it just provides two alternatives regarding the right part of each and every profile — someone to “like” it, and another to dismiss it.

Its primary web page shows a carousel of possible matches, and users can scroll straight straight straight down to see information that is additional a individual’s career, educational history, hobbies, location, and social media marketing postings. The matches are refreshed every 18 hours. The software happens to be being tested on an invite-only foundation.

Image supply: Getty Pictures.

Pengyou, that has been relaunched in mid-December, can be an updated form of an adult social network software that ended up being discontinued in 2017. This brand brand brand new application resembles Instagram with its principal feed of solitary pictures, nonetheless it splits its feed into three groups — buddies, peers, whom are now living in the exact same town.

Users want to validate personal credentials to their identities, plus they can opt-in for dating matches.

This approach that is subtle much like Twitter’s opt-in strategy with Twitter Dating. Like Qingliao, Pengyou remains being tested on an invite-only foundation.

Should Momo worry?

Tencent plainly wants to leverage the potency of its WeChat and QQ ecosystems to achieve fresh footholds when you look at the online dating market. bad news for Momo, which struggled with decelerating development in MAUs and revenue on the year that is past


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